New Survey Reveals What Americans Rely on Most

– You may be surprised to learn that, when asked to consider the items they can’t live without, Americans rank toothpaste and their toothbrush almost as important as the internet and cell phones, according to a recent study.A new survey on reliability from Cooper Tires is based on data from a survey of 2,000 U.S. adults. The survey drills down into what Americans rely on most in their daily lives, with some interesting findings. In order to smoothly navigate your day-to-day, it’s likely there are a few key items, whether you really think about them or not, that we all count on to work in order to get things done.The reliability of these items – the fact that they consistently perform well – is critical to our day-to-day and impactful on our emotions (both positive and negative) and yet we don’t stop and think about, much less celebrate, the value these items bring to our everyday lives. Cooper is built on providing quality, reliable tires for drivers since 1914, and understands the value of being a reliable partner for everyday life, whether celebrated or not. And many of the items that Americans named as their top 10 aren’t lauded on a daily basis – but maybe they should be.Items in the study were ranked according to rational and emotional responses, with these subscores combined to determine the overall reliability scores.The survey found that Wi-Fi/the internet earned the top ranking for reliability followed by cell phones, but somewhat surprisingly, a toothbrush and toothpaste were third overall. Wi-Fi/the internet scored highest not only on regularity of use and quality, but also contributed highly to both happiness and anxiety – implying that this technological marvel causes a range of emotions, from giving users joy, while at times plummeting them into stress. This ranking also showcases how ubiquitous Wi-Fi/the internet and cell phones have become for people of all ages and backgrounds. The humble toothbrush actually scored higher on the happiness subscale than laptops, sunglasses or even makeup.Also ranking high for rational responses are cars and their tires. Cars scored fourth overall, with tires sixth, but on the emotional subscore, personal vehicles were second highest, showing that Americans still love their cars, and value reliable tires to get where they need to go, as well as to keep them safe.Even when the survey findings were divided into subgroups by age (Gen Z, millennials, Gen X, baby boomers and the Greatest Generation), personal vehicles beat out ridesharing."While high-tech products and advancements are exciting and buzzworthy, it’s much more routine items that we look to and rely on to get through our day," notes Jessica Egerton, director of brand development at Cooper Tire & Rubber Company. "This shows a clear distinction between the things that are nice to have – such as fitness trackers and tablets – and things that are a critical necessity for most Americans in navigating their everyday – such as a personal vehicle."The remaining top 10 items are: shampoo, credit/debit cards, glasses or contacts, microwaves, and live TV.While no food items made the top 10, coffee was the top consumable item, in 12th place, followed closely by chocolate in 14th place (laptops took the 13th spot). Interestingly, although both coffee and chocolate scored higher on the rational subscale than the emotional, chocolate not only scored significantly higher among women and Gen X, but chocolate had the largest gap of any item between anxiety and happiness on the emotional subscale. It would appear that chocolate brings consumers joy, but does not cause them stress. Enough said.Visit cooperreliabilitystudy.com for the full survey results.

Thanks: NewsUSA

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Surprisingly, Older Americans Are Coping Best During the Pandemic

( NewsUSA ) – Older Americans have actually been coping far better than younger ones during the coronavirus pandemic, according to new research.The Edward Jones and Age Wave Study goes where few have ventured before in focusing exclusively on how different generations have held up emotionally and financially in the months since all the lockdowns began. And some of its findings are at least as startling as how quickly even 70-year-olds came to love Zoom."COVID-19’s impact forever changed the reality of many Americans, yet we’ve observed a resilience among U.S. retirees in contrast to younger generations," said Ken Dychtwald, Ph.D., the founder and CEO of Age Wave, a leading research think tank on aging, retirement and longevity issues.While acknowledging upfront that the virus itself disproportionally struck aging adults, the five-generational sampling of 9,000 people age 18 and over revealed more than a few surprises. Among them:* While 37 percent of Gen Zers, 27 percent o...

Audiobook Service Helps Blind Vets Recover Independence

In December 1967, a young soldier lay in a hospital bed after sustaining severe eye injuries from a land mine in Vietnam. Tom Miller, now executive director of the Blinded Veterans Association (BVA) in Washington, D.C., was blind, and his mind raced over all of the things he’d never be able to enjoy again. “I’ve spent the past 44-plus years erasing that list, or finding new things I can do.” Miller says he owes many thanks to the talking-book program of the National Library Service for the Blind and Physically Handicapped (NLS), part of the Library of Congress. “The program is a godsend,” he says. Veterans—and any U.S. resident or citizen living abroad—are eligible to become NLS readers if they are blind, have low vision or have an illness or disability that prevents them from handling a book or printed material. According to a 2011 report by the National Alliance for Eye and Vision Research, 16 percent of the wounded soldiers evacuated from Iraq and Afghanistan battle zones have suf...

Take Time for A Moment That Matters: Tire Safety

Have working batteries in your smoke alarms? Done. Has your oil been freshly changed in your car? Done. Is there a new water filter for your refrigerator? Done. But when it comes to regularly checking your tires? Like most people, there may be some room for improvement. As fall travel and winter weather loom, taking a moment to check your car tires can make a difference in keeping you safe on the road. This year, Cooper Tires is encouraging drivers to mark Labor Day weekend on their calendar (and the first of every month) as a tire check safety moment, to make a habit of checking tires, especially as seasons change. “Just as we regularly take a moment to check our smoke detector batteries when we change our clocks in the fall and spring, we need to designate a moment to check tire safety as well,” says Jessica Egerton, Director of Brand Development at Cooper Tire & Rubber Company. Ensuring the overall condition of your tires is easy and important for your safety on the r...

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